Using ChatGPT to transform a given text is basically the first use-case of the tool, and it changed the world forever. It's a lot like having a calculator - where we can "just get the answer" after some keystrokes. Below we explore the different ways to rephrase or paraphrase texts, with concrete examples.
The basic steps to accomplish text rephrasing go as follows:
- Provide the text to rephrase or paraphrase
- State the length of text to output (paragraph, sentence, article, etc)
- Add a tone to the writing style
Generating Longer Texts
Let's ask ChatGPT to use its generative AI powers to create a marketing email. In the example below, we ask it to use "marketing" tone in an "email" output format. We also give it some more information about our product. In general, other marketing materials can be used here.
About ChatGPT specifically, please remember that it will limit itself to approximately 500 words of output. See our complete technical guide to ChatGPT text limits.
Given the article title "Our product is the best in the market" and the product description "With our product, you can automate and scale your business to the moon.", write a 3 paragraph sales email to people who are unsure about our company.
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Subject: Unlock Your Business Potential with the Best Product in the Market
Dear [Recipient's Name],
We hope this email finds you well. If you've ever had doubts about the efficacy of our product, we want to assure you that "Our product is the best in the market," is more than just a statement—it's a testament to the transformative power of what we offer.
In today's dynamic business landscape, finding a solution that not only works but excels is paramount. Our product has been meticulously crafted to empower you with the tools you need to automate and scale your business to unprecedented heights. Imagine a future where your business soars to the moon, leaving your competitors in the dust. Our product is the rocket fuel to make that vision a reality.
But don't just take our word for it. We invite you to discover for yourself why countless businesses have chosen us to be their growth partner. Let us provide you with a personalized demonstration to showcase how our product can revolutionize your operations and elevate your success. Your journey to business excellence starts with a single click.
Don't miss the opportunity to join the ranks of successful entrepreneurs who have harnessed the potential of our product. We're here to answer any questions you may have and guide you on this exciting journey. It's time to turn your business dreams into reality.
Warm regards,
[Your Name]
[Your Title]
[Your Company]
[Contact Information]
Generating Shorter Texts
One of the biggest issues in marketing is to take a concept or message, and put it into as few words as possible while still retaining all of the context. Marketing people are always searching for a synonym of this or common saying for that.
LLMs in general are very good at this, and ChatGPT produces some awesome results:
In the above image, we asked ChatGPT to generate a short marketing message (setting the tone), and while the result is many not perfect, it can be used for further inspairation to craft the final text.
Up next, we'll create some video titles, which are again maybe not perfect but a good start:
Create 5 short titles for youtube, with slight clickbait, about how our product (called WidgetX) is very good and many people are using it, and we are growing rapidly.
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"WidgetX: The Incredible Product Everyone's Obsessed With!"
"Discover Why WidgetX Is Taking Over - Get Yours Now!"
"WidgetX Unleashed: The Secret Behind Our Explosive Growth!"
"WidgetX: The Hottest Trend of 2023 - What You Need to Know!"
"Join the WidgetX Revolution - See Why Millions Can't Resist!"
Adding Tones in Writing Style
Some common tones and writing styles that work are the following (and there are probably many more!):
- Marketing message or email
- Tweet for posting on X
- Video or article title
- Scholarly text (for sounding smart)
- Resume cover letter written in professional style
So far, from our tests, ChatGPT has almost always got the tone correct. If not, then with some finetuning or asking it to regenerate could yield better results.
Grabbing the Key Ideas
Another common text shortening prompts is to ask the LLM to examine the provided text, and give back the basic ideas or concepts expressed within.
Up next, we'll create some video titles, which are again maybe not perfect but a good start:
Summarize the key points of the following text, into short bullet points: "In today's dynamic business landscape, finding a solution that not only works but excels is paramount. Our product has been meticulously crafted to empower you with the tools you need to automate and scale your business to unprecedented heights. Imagine a future where your business soars to the moon, leaving your competitors in the dust. Our product is the rocket fuel to make that vision a reality.
But don't just take our word for it. We invite you to discover for yourself why countless businesses have chosen us to be their growth partner. Let us provide you with a personalized demonstration to showcase how our product can revolutionize your operations and elevate your success. Your journey to business excellence starts with a single click.
Don't miss the opportunity to join the ranks of successful entrepreneurs who have harnessed the potential of our product. We're here to answer any questions you may have and guide you on this exciting journey. It's time to turn your business dreams into reality."
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>- The text stresses the importance of finding a high-performing solution in the business world.
- The product is designed for automation and scaling business operations.
- It envisions a future where businesses outperform competitors.
- The product is presented as the catalyst for this vision.
- Encourages readers to experience the product's benefits through personalized demonstrations.
- Positions the product as a partner for business growth and excellence.
- Invites entrepreneurs to seize the opportunity and achieve their business dreams.
Conclusion
In this article, we covered a few different ways to rephrase texts into longer or shorter ones. The results are not bad at all, and actually very difficult to tell that it was processed in some way. The applications of this are practically limitless, and will help business to finetune their websites and marketing content.
For more tips, have a look at our prompt engineering guide.
